We began in the back of a record shop in east London in early 2006 . We didn’t really have any plans . We’d run electronic labels on and off for years but ever since the Strokes and the Rapture and the Yeah Yeah Yeahs , we------knew we  wanted to do something new .--------------- When the Test Icicles and Clor  and Ed Banger and Fujiya and Miyagi records started to turn up in the shop ,-----------------------we thought  the time was probably right .We signed the ---------------------Shesus/ Debbies Shoes record from the States and got a really average mix from Sebastien on the cheap because Ed Banger was just starting up , and wondered what to do next .Then this 18yr old kid Ed Macfarlane turned up with a soaring ,trancey ,electronic record he wanted us to put out on one of our other labels , and we did .We told him about our ‘kinda indie label ‘ that we were starting , and he told us about a hardcore band he was in as a 15 yr old , we wanted to hear it ,and through the scratchy recordings and - ------------- muffled------------------ songs you could hear he sang great ,and soon ,with the help of our favourite Section 25 song for a name and and the odd well picked cover version to beef up the first record , Friendly Fires was born . ‘The Photobooth Ep’ didn’t sell much at first but it got us a bit of profile ,and it meant the Shesus record could come out . People In The Sky was up-------------------------- , and maybe not running , but going…certainly . --------------------------------------